AINA PEACE OLUWAGBEMILEKE
Entry-Level Social Media Specialist & Digital Marketer
Professional Summary
Results-driven Digital Marketer and Social Media Specialist with practical experience managing online brand presence, executing promotional campaigns, and developing content strategies. Proven track record in short-form video creation, social media growth, and community engagement. Certified in Digital Marketing by BeTechnified, with hands-on expertise leveraging tools like Canva, Meta Business Suite, CapCut, and data-driven insights to grow online audiences and increase audience engagement.
Core Competencies & Skills
- Digital Marketing & Strategy: Content Marketing, Social Media Strategy, Meta Business Suite, Brand Strategy, Campaign Management
- Content & Visual Creation: Copywriting, Graphic Design (Canva), Short-form Video Editing (CapCut), Content Scheduling
- Community & Analytics: Community Engagement, Audience Growth Tracking, Performance Analytics
- Tools: Canva, CapCut, Meta Business Suite, Google Workspace (Docs, Sheets, Slides), Microsoft Office, Buffer
Key Digital Marketing Projects
Digital Marketing Capstone Project — Be-Technified
Lagos, Nigeria (Remote)
Role: Lead Digital Marketing Strategist (Afro-centric Fashion Brand Campaign)
- Developed a comprehensive 7-day social media content calendar and brand strategy for an Afro-centric fashion brand based in Lagos.
- Authored high-converting ad copy and designed eye-catching promotional graphic assets using Canva.
- Produced and edited short-form video reels using CapCut, resulting in enhanced visual appeal and higher engagement metrics.
- Managed audience targeting and ad setups via Meta Business Suite to drive brand awareness and online reach.
Professional Experience
Contract Social Media Manager — Argitech Academy
Lagos, Nigeria (Remote)
- Crafted engaging promotional content, masterclass campaign strategies, and course flyer copy for an online ICT training institute.
- Executed targeted organic social media campaigns to increase course enrollments and build brand credibility.
- Analyzed monthly engagement metrics to refine content schedules and posting strategies for optimal performance.
Education & Certifications
- Certification in Digital Marketing — BeTechnified Digital Marketing Program
- B.Sc. Public Health Science — Kwara State University (KWASU) (In Progress, Exp. 2028)