Design Narrative
Being an architect and writer, I perceive Architecture as a unique form of storytelling, believing in enhancing users' experiential journey throughout the building. I am always keen that each design tells its own prominent story, where the transitioning from one element to another conveys special values and meaningful narrative flows.
Research Interests: In my research, I am dedicated to exploring the scenography of spaces and the cinematic experience within architecture. I am interested in exploring practical applications of cinematic concepts through the deliberate selection of materials, spatial layouts, and customized furniture pieces.
Educational Background
Bachelor Degree of Architecture & Urban Design (2019) | GPA: 1.84 (Very Good)
Primary, Preparatory & High School Education | General Secondary Education Score: 97.8%
Work Experience
Senior 3D Event Designer
- Designing efficient temporary spaces, exhibition environments, and event installations.
- 3D Visualization: Create detailed 3D models, renders, and visual concepts for event spaces.
- Concept Development: Collaborate to develop creative, innovative event designs aligned with client objectives.
- Technical Drawings: Produce accurate technical drawings and 3D layouts for production and fabrication.
- Cross-Team Collaboration: Work closely with 2D designers, production teams, and account managers.
- Project Oversight: Guide junior designers, providing feedback and direction to maintain high standards.
Architecture Content Creator & Marketing Specialist
- Strategic Social Media Roadmap: Developed and executed a content plan scaling LinkedIn presence from 6k to 14k+ organic followers (+133% growth) in one year.
- Newsletter Curation & Publishing: Authored the monthly LinkedIn newsletter iMaker: Beyond Design, growing a subscriber base of 5,000+ industry professionals.
- Media Outreach & PR Management: Facilitated international PR communications, securing features in premier architecture and design publications to amplify global visibility.
- Website Renovation & Branding: Oversaw content strategy and visual positioning for website renovation, creating market-ready digital assets and project portfolios.
Senior Interior Designer
- Developed comprehensive design concepts, including detailed floor plans and curated mood boards.
- Created detailed 3D models and rendered visualizations for client presentations.
- Collaborated with technical and execution project teams to ensure design feasibility.
Interior Designer
- Undertook interior design projects end-to-end from initial concept through to final completion.
- Interpreted and translated client requirements into spatial planning and rough design layouts.
- Provided complete technical drawing packages for interior spaces and customized furniture products.
Interior & Product Designer
- Created design moodboards, material selection sheets, and client concept presentations.
- Developed original design concepts for in-house manufactured furniture and display products.
Interior Designer & 3D Visualiser
- Worked remotely with London-based firm Hedgeford & Berkeley on international interior projects.
- Created detailed interior moodboards, technical floor plans, elevations, and furniture selections.
Interior and Product Designer
- Executed retail interior design and interior face-lifting projects for commercial clients.
Junior Interior Designer
- Worked on interior design projects from concept, moodboards, and visualization through to execution.
Software Skills
AutoCAD
3Ds Max
Adobe Photoshop
Adobe InDesign
Rhinoceros 3D
Autodesk Revit
Corona Renderer
V-Ray Rendering
Grasshopper
Sketchup
Languages
Arabic (Native), English (Fluent), French (Very Good), German (Working Knowledge)
Workshops & Courses
- Academy M6 (2024): Masterclass in Corona Rendering & Photoshop Post-Production
- Refined Studio (2021): 3Ds Max Visualization Course
- CairoDesignathon (2020): Product Design Competition
- Next Arch Lab (2019): Urban Researcher
Extracurricular Activities
- ISLC (2017–2018): Public Relations & Social Media Head; led creative teams for digital strategy & events coordination.
- Artkhana NGO (2016–2017): Marketing team member focusing on campaigns and visualization.